Traveling through India, the land where Ashariya found her roots, is an endless source of inspiration for me. I dreamed that each piece of jewelry would carry a specific purpose, a message transmitted from faraway India. For this reason I have chosen Sanskrit names for all our jewellery, which gives the Ashariya brand a deeper meaning and rich symbolism. Sanskrit, an ancient Indian language, literally translates to "perfect, high" and is considered the language of the gods. Its roots go back to the ancient past, which gives our brand a unique spiritual value.
Sanskrit is not only a tool of communication but also a carrier of ancient mantras and sacred texts. Its letters and words are perceived as sound vibrations, affecting the body, mind and soul. Mantras in Sanskrit are like chants resonating with inner energies that help us achieve harmony.
When creating this brand, I wanted each piece of jewelry to carry the essence of where it comes from. Every word in Sanskrit carries its own history, and it thus becomes a part of every piece in our collection.
Even the name of the whole brand, Ashariya , has its roots in Sanskrit and was created after much consideration. During a visit to an organic farm of my close friends, where I was looking for inspiration, the word "ashariya" rang in my mind. The word 'Asha' (आशा) in Sanskrit means hope and wish, while 'Riya' (रिया) refers to Goddess Lakshmi, the guardian of happiness, beauty and prosperity in Hinduism. By combining these words, the Ashariya brand was created.
By naming products in Sanskrit, we put intention into them, among other things. The repetition of sacred words can be used as mantras that can act as keys to personal transformation. These words can have a profound effect on our mind and soul.
In our diverse jewelry collection, you will discover not only beauty, but also stories and energy that will accompany you every day. The fabric in the picture was used for our new clothing collection that you can look forward to this spring.
Join us on the journey of discovering the symbols that we bring to life in every piece of our jewelry .